!(/pics/adrienne_smith.jpg) Sovereign has appointed Adrienne Smith as general manager home loans. Smith has held various roles in ASB Group over the last 18 years, most recently as general manager technology – insurance and investments at Sovereign.
Smith will have responsibility for the overall strategic direction of Sovereign’s home loan team, including customer service and business growth. She will manage a team of people who deal directly with Sovereign’s adviser network.
“I am genuinely excited to be getting back into the home loans side of the business. I’ve enjoyed my time in IT, but it will be great to take on another challenge leading the Sovereign home loans team in what is a hugely competitive market at the moment” Smith said.
Prior to her most recent role, Smith held a number of positions spanning both retail and institutional financial services within ASB Group. She held a key project role in the startup of BankDirect, has managed a retail bank branch and is a current member of the Sovereign executive management committee.
Smith takes over from Chris Barry, who is leaving Sovereign to focus on a business venture he has been planning for some time.
