Aside from its own "basic" toolbox CRM, Newpark will offer two other options to advisers. The group wants to "put the emphasis on choice", according to General Manager Andrew Scott.
Newpark's second, "middle option" is Adviser CRM, an independent CRM platform for insurance and mortgage advisers. The second option is aimed at advisers looking to handle risk and insurance products as well as mortgages. It allows customers to manage functions including communications and marketing. Adviser CRM also has an option to automate policies and loan renewals. Scott described the second option as a "halfway point" for those handling risk and mortgage products.
For its premium CRM option, Newpark will be partnering with gettrail.com, a technology and aggregation platform. Gettrail's features include online branded client application, automated bank servicing calculations, and automated document requests, according to its website.
Scott said the third CRM would be popular for advisers as "it is local, with support and help available in New Zealand". He added: "This is for specialist mortgage advisers who want all of the bells and whistles."
Scott said Newpark had taken the decision to use third party CRMs as they were an "arm's length" from the group. He added. "As an aggregator, there's no way we can see your data. If advisers leave our group they can take their data with them. It is their data, and in the future, data will be hugely important to every business," he added.
The development comes as Newpark aims to build its membership base. It launched last year after breaking ties with former partner Mortgage Link. The group wants advisers to write more insurance business, and charges per business, rather than per individual.
Scott said Newpark has about 100 individuals in its group so far.
