The company has issued a prospectus seeking to raise $20 million through secured first-ranking debenture stock.
General Finance is run by James Lockie and William Cairns, the two people behind Cairns Lockie and eMortgage.
They say the money raised will be used to finance its lending requirements.
“As a result of moving into retail funding via offering first ranking debenture stock to our investors' we can extend our range of lending products,” James Lockie says.
“We see an increasing demand for bridging finance, particularly as we see more people moving between our cities who may not have sold their former dwelling but have found a suitable new home and require additional funding, for a few months, until their old home sells.
"We will lend on quality residential sections. If someone is purchasing a section and planning to build a home or holiday house but maybe not for a few years, we can assist here.
"We will continue to offer a full range of second mortgages. Our emphasis will continue to be as a residential lender.”
Previously General Finance had used money from wholesale funders for its mortgage book.
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